Ready, Fire, Aim: Zero to $100 Million in No Time Flat - Book Review

Ready, Fire, Aim: Zero to $100 Million in No Time Flat - By Michael Masterson

I originally found this book as an audio book on Overdrive. I like to try new business authors as library audio books whenever possible. Many business books are badly written, uninformative, or both and I, as a dyslexic, need to consider what I read before I put the time and energy into it.

I was pleasantly surprised with Ready, Fire, Aim. It's a well written book with a strong focus on sales. Mr. Masterson spends the majority of the first section of the book expounding on the virtues of selling
as a way to make a start up business grow. When I say "selling" here, I mean "selling" as an active verb: The art and science of getting people to buy your product.

Mr. Masterson tells the reader to focus the majority of their time, energy, and money on selling their product. He recommends keeping the costs low. Don't worry about an office, vehicle, website, custom stationary, furniture, etc, just figure out the cheapest possible way to sell your new product and then do it....NOW!! And that pretty much sums up the entire first section.

Later on in the book, he gets into the nitty gritty of how to build a business. Customer relations, product development, human resources issues, marketing strategies, and much more. This book isn't an exhaustive treaties on the subject of business management, but it adds something to the study of the subject that many other business books and classes don't. The author gives authoritative advice from a seasoned business builder with a strong emphasis on SALES. After all, when it comes right down to it. if you're not selling something, you're not in business.

As I said, I originally got this as an audio book from the library. There was so much valuable information in it that I decided to purchase the ebook and study the subject more deeply. Unfortunately (and weirdly), it's not available as an ebook. I do 99% of my reading on my Kindle Paperwhite. In fact it's rare for me to buy or read a physical book any more. In this case though. I'll make an exception. I ordered a used copy on Amazon and look forward to it arriving next week.